“Write a how-to guide on how to make video content go viral”

The extra assignment given to graduate students for Advertising/PR Commercial Production was to create a presentation about viral marketing trends. Namely, how to make a viral video and ensure its success. As someone who enjoys the schadenfreude of a badly-executed campaign encountering Internet trolls, I decided to focus my research on why the desperate obsession with viral content is a bad idea.

Click here to read my Viral Marketing Term Paper.

Here is a link to a simple Prezi, which has video examples and is much, much shorter to click through.